Case Study

Prime Painting Concepts

Painting Website

Case Studies


Website Redesign | Branding

painting website, white house


Prime Painting Concepts is a home painting business focusing on interior and exterior painting. From the ceiling, stairs, kitchens, decks, garages, etc. Opened in 2013, Prime Painting has become a fast-growing painting business in Minnesota.

When viewing their old painting website design previously done for the business, many errors in layout and structure, as well as provided information structure, come to mind. Some areas had duplicate content and insufficient CTA buttons prompting the reader to contact the said business for higher lead generation. Additionally, the website before its redesign had a less appealing color combination enticing those who view it.

The Beginning


Just as in any start of a project, the basics of web design must be put down first. With a modern website and minimalism in mind, we here at Lunar Designs chose to use a simple approach and use the font Poppins for Prime Painting Concepts.

While also using a color palette of four colors consisting of a shade of purple for buttons and icons. Then using a dark shade of white for the background of the website and light shades of black for headers and paragraphs.



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Color Palette





Fully Responsive On All Devices

My goal was to create a website that is minimalistic and simple but also eye-catching to all viewers and potential customers.

Mobile Responsive

I ensure your website is perfectly responsive on all devices and sizes, from computers to tablets to phones.


My objective was to approach this to properly portray Prime Painting Concepts and its services and highlight their previous work to further grab the attention of potential new clients.

Want to create something Amazing?

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